A bit of backstory.

Absurdia isn't my first blog-rodeo. I wrote an advertising industry blog called "Adverb" in the super-early Aughts, 2000 to 2006-ish. It was a modestly-popular stop for industry professionals, and even got a mention or two in the trade press.

(Shout out to author Ken Wheaton, formerly of Ad Age.)

The death knell was a massive project I was working on at the time for one of my (then) agency's equally massive clients. Huge budget, exotic foreign location, helicopter shots, rolls and rolls and rolls of over-cranked film. The works. And I couldn't say a word about it on Adverb, because it was still a work in progress. And I found I couldn't say a word about much of anything else, either, with so much of my thinking being taken up by this delicious piece of admonkey commerce.

So I stopped writing for it, continued with my project, shot it, edited it, and got it on the air. And, still, I didn't pick up where I'd left off with Adverb. I'd lost the heart for it, and it just... blew away in the dust of my life.

And then Facebook happened, and no one gave a shit about anything else, anyway.

When I got the notion to pick the blog-pen back up once again, I knew I didn't want to do it like I had with Adverb, with its breaking news, gossip, and APIs pulling in the latest and greatest from the ad world. Self-hosted, too. Too much work; too many things to break and need fixing; it was too much, too much.

I cast around for a different blogging platform and landed on Ghost. In building Absurdia here on the Ghost platform, everything has felt lighter, and easier, and somehow cleaner. Now, admittedly, I've chosen a feature-light design, so it should feel like all those things, but it also felt familiar. Why did it feel familiar?

Which brings me to the point of this entry: I was one of the original backers of Ghost on Kickstarter back in 2013. My name is written into the changelog of Ghost's 0.3 Kerouac release. And I'd forgotten all about it. Go figure.

Thirteen years later (a lucky number in the world of Ghosts, right?), something drew me back to it. I suppose that's so, because here I am. I'd somehow even managed to name my car "Ghost" during my away-time. Freaky.

And also absurd.

But that's another story.